The Little Review’s self-presentation immediately interested me upon reading “Joyce through the Little Magazines” because it seemed to be so full of irony and contradiction. The Little Review’s self declaration as, “THE MAGAZINE WHICH IS READ BY THOSE WHO WRITE THE OTHERS,” evokes a sense of elitism. However, the magazine retains a playful irony through its self parody by flaunting and ridiculing “its own intellectual and aesthetic aspirations,” (380). I think this is most readily apparent in the magazine’s use of advertisements. Advertisements represent a step away from intellectualism and the academic while simultaneously condoning consumerism. Advertising disrupts The Little Review’s identity as being hostile to mass culture, thereby building upon that sense of irony and contradiction. I found the conjunction of high and low culture to be particularly fascinating, particularly within the context of Ulysses which also intersects high and low culture. It is for this reason that I am most excited about seeing the advertisements present in The Little Review.