After reading the Mullins article, I’m interested in seeing how meaning is passed through advertisement within the magazine and how these features interact with the text entries of the novel. Advertising was a relatively new enterprise at that time, and prior to reading the Mullins article I hand’t heard of anyone around this time experimenting with selection and arrangement of ads so as to engage the reader on any level beyond engendering want. That the editors of The Little Journal were highly aware of the somewhat ironic aspirations they had for their journal, to comment on and critique mass society, while simultaneously relying upon it, and used advertisement as a means to articulate this irony, seems especially unique to the time and this journal in particular. In viewing the journal, I intend to pay particular attention to how ads are presented therein, what they mean in their confined context and how, or whether, their meaning changes when considered alongside the Ulysses text.